Emergence of Critical and Cultural Theories Essay Example for Free

Emergence of particular and Cultural Theories EssayCulture the learned behavior of members of a given tender group. Cultural studies strain use of media to create forms of nuance that structure everyday life. Political parsimoniousness theories Focus on affectionate elite groups use of stinting power to exploit media institutions. 2 There are microscopic interpretive theories that emphasis on how individuals and affectionate groups use media to create and foster forms of culture that structure everyday life. These theories are referred to as heathen studies theories.There are macroscopic structural theories that focus on how accessible elites use their economic power to gain ontrol everyplace and 3 Cultural supposition Theories openly espo exploitation certain value and using these values to evaluate and criticize the status quo providing switch over ways of interpreting the social role of plurality media. Those who develop scathing theories seek to initiate soci al change that will implement their values. Political economy theories are inherently critical but some heathenish studies 4 Critical theories often provides labyrinthine explanations for this tendency of media to consistently do so.E. g some critical theorists identify constraints on media practitioners that limit their qualification to challenge established authority. They charge that few incentives exist to encourage media professionals to overcome these constraints and that media 5 Critical opening often analyzes specific social institutions, probing the extent to which valued objects are sought and achieved. Mass Media and the aggregated culture have been linked to a variety of social problems, they are criticized for aggravating or preventing problems from be identified or addressed.A common theme in critical theories of media is that content production is so constrained 6 Consider for example, the last time you read news about members of a social ovement that strongly c hallenged the status quo? Why were the college students who protested against the Communist Chinese government in Tiananmen Square heroes of democracy and those in Ameri poop anti-war hippies and radicals? Stories about movements imply problems with 7 controntation. Movement leaders demand coverage ot their complaints and they award demonstrations designed to draw public attention to their concerns.Elites seek to minimize coverage or to exercise spiral engage so that the coverage favors their position. How do Journalists handle this? How should they handle it? Existing research indicates that this coverage well-nigh always degenerates movements and corroborations elites. 8 Critical theory Strengths 1. Is politically based, actionoriented. 2. Uses theory and research to plan change in the real world. 3. Asks big, important questions about media control and ownership. 9 Weaknesses 3. When subjected to scientific verification, often employs innovative but arguable research metho ds. 0 Rise of Cultural Theories in Europe Despite its long life in American Social Science, the Limited Effects Paradigm never enjoyed great popularity in europe. European social research has instead been characterized by what U. S. Observers regard as grand social theories. Grand Social Theory Highly ambitious, 1 1 In Europe, the development of grand social theory remained a underlying concern in the social sciences and humanities. Mass society theory gave way to a succession of alternate ideas. Some were limited to specific nations and others spread across many countries.Some of the most widely current have been based on the writings of Karl Marx. bolshie theory influenced even the theories that were created in reaction against it. Marxist ideas formed a foundation or touch stone for most postworld War II European social theory and research. 12 Cold War political science colored some(prenominal) of the U. S. Response to it. Ironically, in the 1970s and 1980s, at the very time that Marxist failed as a practical guide for politics and economics in Eastern Europe, grand social theories based on Marxist thought were gaining change magnitude acceptance in Western Europe. 3 MARXIST THEORY Marxist Theory Theory rock that the hierarchical class strategy is at the root of all social problems and must be terminate by a mutation of the proletariat. Karl Marx certain this theory in the latter part of the nineteenth speed of light during one of the most volatile periods of social change in Europe. In some respects, his theory is stock-still another version ot loudness society theory- but witn several very important alterations and additions. 14 He identified industrialization and urbanization as problems but argued that these changes were not inherently awful.Instead, he blamed merciless robber baron capitalists for exacerbating social problems because they maximized personal profits by exploiting workers. Marx argued that the hierarchical class system wa s the root of ll social problems and must be ended by a alteration of the workers or proletariat. He believed that elites dominated society primarily through their direct control over the means of production (i. e. , labor, factories, land) which he referred to as the base of society. 15 But elites also maintained themselves in power through their control over culture, or the superstructure of society.He saw culture as something that elites freely manipulated to mislead average deal and encourage them to act against their own interest. He used the term political orientation to refer to these forms of culture. To him, ideology operated much like a drug. Those who were under its influence fail to see how they are being exploited. In get through cases, they are so deceived, that they actually 16 undermine their own interests and do things that increase the power of elites musical composition making their own lives even worse. Marx concluded that the only hope for social change wa s a revolution in which the the great unwashedes seized control of the base the means of production.Control over the superstructure -over ideology would naturally follow. He saw little possibility that reforms in the super structure could ead to social evolution, or if it could, that -that transformation would be very slow in coming. Elites would never willingly surrender POWER. Power must be interpreted from them. Little project would be served by making minor changes in ideology 17 without offshoot dominating the means of production. Neomarxist Theory Contemporary incarnation of Marxist theory focusing attention on the super structure.The importance that Neomarxists attach to the super structure has created a fundamental division within Marxism. some neomaxists assume that useful change can begin with peaceful, ideological reform rather than violent revolution in which he working class seizes control of the means of production. 18 Some neomarxists have developed critiques th at call for radically transforming the superstructure while others call for modest reforms. Tensions have arisen among prentices who base their work on Marxs ideas over the value of the work being done by 19 the unhomogeneous neomarxist schools.Textual Analysis and literary Criticism Modern european pagan studies theories have a second, very different source a tradition of humanist criticism of religious and literary texts that is referred to hermeneutics. Hermeneutics the interpretation f texts to identify their actual or real meaning. 20 -humanists who worked to identify and preserve what came to be known as the literary canon a body of the great literature. The literary canon was part of what was referred to as high culture, a set of cultural artifacts including music, art, literature, and poetry that humanists Judged to have the highest value. 1 the level of culture to enable even more people to pass away humane and civilized. Over the years, many different methods for ana lyzing written texts have emerged from hermeneutics. They share a common purpose to criticize old and new cultural ractices so that those most deserving of attention can be identified and explained and the less deserving can be dismissed. This task can be compared with that of movie critics who give notice (of) us which films are good or bad and assist us in appreciating or avoiding them.The simple difference is that movie critics are typically not committed to promoting higher 22 cultural values they only want to explain which movies we are likely to find entertaining. THE FRANKFURT SCHOOL One primeval prominent school of neo-marxist theory developed during the 1930s at the University of capital of Kentucky and became known as the Frankfurt instill. 3 Two of the most prominent individuals associated with the school were Max Horkheimer, its long time head, and Theodor Adorno, a fat and cogent theorist. Horheimer and Adorno were openly skeptical that high culture could or shoul d be communicated through mass media.Adorno argued that piano tuner broadcasts or records couldnt begin to adequately reproduce the sound of a live symphony orchestra. He ridiculed the replication of great art in 24 magazines or the reprinting of great novels in condensed, serialized form. He claimed that mass media reproductions of high culture were inferior and diverted eople from seeking out (and paying for) the real thing if bad substitutes for high culture were readily available, he believed too many people would settle for them and fail to support better forms of culture.The Frankfurt School has been criticized along with other forms of conventional humanism for being too elitist and paternalistic. By rejecting the possibility of using media to disseminate 25 high culture, most ot the population was ettectively denied access to it Many ot the schools criticisms of media paralleled those of mass society theory and had the same limitations. The Frankfurt School eventually h ad a direct impact on American social research because the rise of the Nazis forced its Jewish members into exile. 26 During the period of exile, however, Frankfurt School Theorists remained prodductive.They devoted considerable effort, for example, to the critical analysis of Nazi culture and the way it undermined and perverted high culture. In their view, national socialism grounded on a phony, artificially constructed folk culture that had been cynically created and manipulated by Hitler and his propagandists. 27 Nazism helped them envision the Germany they longed to see a unified, proud ation with a long history of achievement and a superb future. As they rose to power, the Nazis replaced high culture with their pseudofolk culture and discredited important forms of high culture, especially those created by Jews. 8 DEVELOPMENT OF NEOMARXIST THEORY IN BRITAIN Dunng the 1960s and 1970s , two important schools of neomarxist theory emerged in Great Britain. British Cultural studies and political economy theory. British cultural studies combines neomarxist theory with ideas and research methods derived from different sources including literary criticism, linguistics, anthropology, and history. This theory has attempted to trace historic elite domination over culture, to criticize the 29 social consequence of this domination and to demonstrate how it continues to be exercised over specific minority groups or subcultures.British cultural studies criticizes and contrasts elite notions of culture, including high culture, with popular, every day forms practiced by minorities. The superiority of all forms of elite culture including high culture is challenged and compared with useful, valuable forms of popular culture. Hermeneutic attention is shifted from the study of elite cultural rtifacts to the study of minority grouped Lived culture. 30 Graham Murdock(1989) traced the rise of British cultural studies during the 1950s and 1960s. virtually important theorists came from the lower social classes that were the focus of the movies.The British cultural studies critique of high culture and ideology was an explicit rejection of what its proponents saw as alien forms of culture imposed on minorities. They defended indigenous forms of popular culture as legitimate expressions of minority groups/ A dominant early theorist was Raymond Williams, a literary scholar who achieved 31 Notoriety with his reappraisals of cultural development in England. Williams ideas were viewd with suspicion and skepticism by many of his colleagues at Cambridge University. Toward the end of 1960s and into the 1970s, Williams turned his attention to mass media.He was more broadly concerned with issues of cultural change and development as well as elite domination ot culture. 3 repackaged as popular, mass media content. If there were to be genuine progress, he felt, it would have to come through significant reform of social institutions. The first important school of cul tural studies theorists was formed at the University of Birmingham, during the 1960s and was led by Stuart manor hall. Hall (1982) was especially influential in directing several analyses of mass media that directly challenge limited cause notions and in introducing innovative alternatives.Building on ideas developed by Jurgen Habermas(1971 , 1989) and Williams, Hall argued that mass media liberal -democracies can be best understood as a pluralistic public forum in which various forces struggle to shape popular notions about social reality. Pluralistic Public Forum In critical theory, the idea that media provide a place where the power of dominant lite can be challenged. British Cultural Studies Strengths 1 . Asserts value of popular culture 2. Empowers Common Man 34 3. Empowers minorities and values their culture. 4. Stresses cultural pluralism and egalitarianism.Weaknesses 1. Is too political call to action is to subjective 2. Typically lacks scientific verification is based on subjective observation. 3. When subjected to scientific verification, often employs innovative but controversial research methods. 35 Unlike traditional Marxists, Hall did not argue that elites can maintain complete control over this forum. In his view, elites dont inquire that power to advance their interests. The culture expressed in this forum is not a mere niggling reflection of the superstructure but is instead a dynamic creation of opposing groups.